Founder and principal of Strategic Media Marketing, Peter Wostrel is a well-read and well-seasoned marketing & sales professional in the publishing world.
From the mid-80’s as Director of Dealer Sales for Musician and Billboard magazines, Peter steadily worked his way up through the industry. He spent several years as Sales Manager for Entertainment Marketing Network, quickly adding such notables as Time Warner, Miller Freeman and GPI Publications to their client roster.
After a short stint as a Senior Account Manager at Naylor Publications, a full-service, international publishing firm, Peter was discovered by the Audio Amateur Corporation and named National Advertising Director. In just three years, he increased business and ad revenue by 150% --- directly responsible for driving a number of their magazines, directories and periodicals to the forefront of the audio world.
Today, Audio Amateur Corporation is listed among an impressive line-up of SMM publishing clients which span an eclectic array of industries -- from consumer audio to pro audio, design engineering to international energy, and from the world of future transportation to the world of finance and insurance. Now, with more than 20 international titles (and 1,000+ advertisers - link to ad list page) prospering from their marketing and sales efforts, Strategic Media Marketing continues to grow and expand its services for clients worldwide.
Mike Costa, VP Sales & Marketing
An experienced marketing and sales professional, Mike started
out as Sales Manager and then Creative Director for NY-based
agency, Target Marketing. There he worked on world-class accounts
such as Procter & Gamble, Pepsico, and Kraft-General Foods. In
his next assignment as Director of Marketing & Sales for high-tech
publication, Compliance Engineering, he successfully launched
an international bi-monthly magazine and award-winning website.
Prior to joining SMM in 2003, Mike spent several years at pc-giant,
Gateway, where he was Senior Marketing Manager in charge of content,
promotions and customer experience for their $400 million per-year
website.
Claire MacMaster, Graphic Design
In the fast-changing world of art and graphic design in the realm of publishing, Claire MacMaster’s work has always been a step ahead of the cutting edge. With thousands of extraordinarily eye-catching covers, editorial pages and advertisements on her resume, she brings invaluable talent and experience in heading up SMM’s production team.
Amongst the many publications she has wholly designed and/or produced are Musician, Old-House Journal, Garbage, Old-House Interiors and many more. She has also been an integral part of the design of many titles owned and/or distributed by Rockport Publishers and Fair Winds Press.
In addition to her work at SMM, Claire is also principal of her own Barefoot Art Design Studio, which includes such notable clients as Design Times, CD Review, MassTran, PrimeMedia, as well as many individual business entrepreneurs and artists. [ more info ]
Judy McKinnon, Adminstrative Services
Winslow Pettingell, Editorial and Copywriting
For over two decades Winslow Pettingell has assisted a broad array of corporations, industries and information providers in the successful and profitable publishing of their diverse messaging. Whether a full-length book or a succinct self-mailer, an e-marketing piece or international newsletter, magazine, show guide, manual or directory, Winslow provides clients with invaluable experience and expertise in writing, copywriting, editing and overall general publishing needs. While a long-standing partner of SMM, Winslow is also the principal of the Publisher's Resource Alliance – a full-service creative and logistic solutions publishing group.
Brad Lee ACE, ACI, MMCP Web Design & Development
Brad is our resident perfectionist – and our clients reap the benefits of his tenacious work ethic. With more than 20 years in the publishing arena, Brad is the chief web designer and developer for SMM.
Understanding that a website is largely an extension of you and/or your business, Brad possesses an uncanny instinct for ‘getting it right’ in all aspects of your messaging and online presence.
An Adobe Certified Instructor, Brad’s expertise includes: Graphic Design (Fireworks CS3 and Photoshop CS3), Multimedia Presentations (Flash CS3 Professional, Sound - Sonar 8) Virtual Imaging (Lightwave 8.0), and Web Development (Access 2003, ColdFusion 8, Dreamweaver CS3, SQL 2005). [ more info ]
